
DUTCH FEMALE FOUNDERS
COAST TO COAST EVENT
Nine of the most promising Female Entrepreneurs
from the Netherlands pitching their way into
the World’s leading tech ecosystems.
May 6, 2021
This Event is an initiative from the Consulate General of the Netherlands in New York (Silicon Alley) and the Consulate General of the Netherlands in San Francisco (Holland in the Valley). Supported by SoftBank Investment Advisers.

Meet nine very promising Female Founders from the Netherlands at our virtual event on May 6, 2021. The Coast to Coast Event will bring Dutch female-led companies to the forefront of the world's leading tech ecosystems; New York and Silicon Valley ánd one of its most important VCs: SoftBank.
ONLINE PLATFORM
April 2021
The selected Dutch Female Founders get access to the online platform Holland in the Valley. On this platform, powered by Mentorjam, they can easily get in touch with the mentoring community from the Dutch Ecosystem in the Valley and all other tech hubs in the US.
The entrepreneurs will be onboarded to the Founders Program, so they will continue to benefit from the Academy, events, and community after the Event.
PITCH TRAINING
April , 2021
The startups will complete a US pitch training from professional coach David Beckett, who will help them perfect their pitch to US-based audiences.
This consists of an online module that needs to be completed before their tailored individual 1-on-1 training in the week before the event.
COAST TO COAST EVENT
May 6, 2021
There will be three rounds of pitching (3 minutes per founder) and feedback and Q&A (5 minutes per founder) from four industry experts who will serve as judges. A wider group of seasoned ecosystem experts will also be able to engage and mentor in the Q&A.
Room 1: New York | Silicon Alley (Moderated by Jorn Poldermans)
Room 2: San Francisco | Holland in the Valley (Moderated by Michael Dooijes)
Room 3: SoftBank Investment Advisers | Emerge Program (Moderated by Dorit Roest & Ivor van Esch)
Invite: Zoom link will be send out, invite only
Time: 9:00-11:30 (US Central Time) / 18:00-20:30 (Central European Time).
MEET THE FOUNDERS
Aectual
Hedwig Heinsman
BI/OND
Cinzia Silvestri
HelloMaas
Louise Doorn
House of Einstein
Mei Ling Tan
NICO.LAB
Merel Boers
Qlayers
Josefien Groot
Seedlink
Rina Joosten-Rabou
Swipeguide
Annika Björkholm
Th3rd
Esther Bisschop
Aectual
Hedwig Heinsman
Aectual is the 1st on-demand platform for made-to-measure & circular interior and architectural products at scale.
House of Einstein
Mei Ling Tan
House of Einstein is a B2C fashion tech company offering an online styling service by connecting customers to a personal shopper thats sends them personalised apparel boxes.
Seedlink
Rina Joosten-Rabou
Seedlink has built the world's largest platform and datasets to predict human behavior based on natural language.
BI/OND
Cinzia Silvestri
Bi/ond empowers biological innovation by engineering microchips that nourish, stimulate and monitor human cells.
NICO.LAB
Merel Boers
NICO.LAB is revolutionizing emergency care by connecting human and artificial intelligence.
Swipeguide
Annika Björkholm
Swipeguide empowers workforce excellence with digital standard work.
HelloMaas
Louise Doorn
HelloMaas is an all in one hybrid marketing team platform
Qlayers
Josefien Groot
Qlayers applies coatings automatically on industrial surfaces in a safe, efficient and reliable way.
Th3rd
Esther Bisschop
Th3rd has developed a unique solution to capture fashion items in 3D and they aim to build the biggest marketplace for phygital fashion - a digital version of a physical fashion item - for fashion brands, resellers and consumers.

KEYNOTE SPEAKER
Room #1: the Dutch Ecosystem in New York
Hosted by Jorn Poldermans
PANEL
NEW YORK
VC Investor | Director, NY Ventures | Startup Advisor
Entrepreneuse: FemTech & EnviroTech | Startup Mentor: Strategy & Execution
Managing Director - Life Science - First Republic Bank
Partner, Nixon Peabody LLP | Board Member, TiE New York | External General Counsel to U.S. and Cross-Border Startups and Mid-Market Companies
Room #2: the Dutch Ecosystem in San Francisco
Hosted by Michael Dooijes
PANEL
SAN FRANCISCO
Early-Stage Tech Investor I Advisor I Operator
Industry Fellow & Faculty, Sutardja Center for Entrepreneurship at UC Berkeley
Co-Founder Nova Credit & investor
Gerald Brady | Silicon Valley Bank
Managing Director, SVB Network at SVB Financial Group
Room #3: SoftBank Vision Fund Emerge Program
Hosted by Dorit Roest
The SoftBank panel in Room # 3 is focused on meeting European underrepresented founders for the Emerge Program, the Accelerator SoftBank is launching.
By connecting them with our 9 selected Female Founders, we give them the chance to pitch to the team in order to find out if they qualify for the program.
About the program:
SoftBank Investment Advisers & WeWork Labs are accelerating diversity in tech and entrepreneurship by connecting underrepresented founders with the tools and network to help them scale in the SoftBank Vision Fund Emerge Program.
A customized 8-week program, providing founders with unique access to key SoftBank professionals and portfolio companies, educational sessions and connections across the global WeWork Labs platform to help scale your business.
PANEL
SOFTBANK
Director, Social Impact & Strategic Projects at SoftBank Investment Advisers | Forbes 30 Under 30
Investment Vice President at SoftBank Investment Advisers
Director, US Head of Valuations at SoftBank Investment Advisers

MEET THE TEAM
Jorn Poldermans
Senior Economic Officer | Tech Start-ups & Scale-ups | Netherlands Consulate General NYC
Varoll Hüzeir
Project Leader at Ministry of Economic Affaires and Climate Policy | Consulate General of the Netherlands in San Francisco
Dorit Roest
Founding Partner & COO at Holland in the Valley
Deborah van den Brande
Sr. Economic Policy Officer at Consulate General of the Netherlands in San Francisco
Michael Dooijes
Startup Liaison at Consulate General of the Netherlands in San Francisco
Going digital
has a lot of advantages!
One of which is the introduction of our platform, powered by Mentorjam. On the platform, it’s easy for our community of mentors, investors and experts to get in touch with the Female Founders and vice versa. All communication, RSVP’s, Event overview… All take place here as well.